Business Booming despite the low Season

30 July 2010
Business Booming despite the low Season

 

It may be low season in the Asia-Pacific region, but the latest figures from hotel data suppliers STR Global suggest the hotel business is going strong in the region.

 

The Maldives is located within the Asia-Pacific region, and within the tropical archipelago many resort and hotel owners have continued to sustain reasonable levels of occupancy despite the fact that it is now low season - thanks in part to a range of special offers on accommodation and all-inclusive packages. 

 

The new figures from STR Global show that hotels in the Asia-Pacific region experienced increases in all three key performance metrics during June 2010 – those being occupancy, average daily rate and revenue per available room, STR Global confirmed to Maldives Traveller. In year-over-year measurements, the Asia- Pacific region’s occupancy rose almost 15 percent to just under 64 percent, average daily rate increased almost 11 percent to USD $121.83 and revenue per available room (RevPAR) jumped 27 percent to USD $77.83.

 

Managing Director of STR Global, Elizabeth Randall, said: “Asia-Pacific and its sub regions were the winners of the regions across the first half of this year.

 

“All its sub regions reported growth in all three performance indicators for the first six months driven by overall improving economic conditions and rising demand. The year-to-date demand (occupied rooms) was unsurprisingly up on year-to-date 2009, but also was up on year-to-date 2008 and just up on pre-crisis levels of the first six months of 2007. With an overall steady increase of new supply, the recovered demand creates a solid base for the region to continue its RevPAR recovery for the rest of the year”. 


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